Globe is extending its A2P messaging service to affected local government units (LGUs) in Palawan, Visayas, and Mindanao to aid their ongoing community disaster recovery operations in the wake of powerful Typhoon Odette.
Through its portfolio company M360, managed by their corporate venture builder 917Ventures, Globe will make available free SMS blasts for 30 days to all LGUs in Odette-stricken areas to help them send public advisories in one click and reach more constituents faster. At least 83 towns devastated by Super Typhoon Odette in December will benefit from the service.
The free SMS blast will be made available until February 28, 2022 for areas with restored wireless networks.
So far, Globe has reached out to key LGUs known to have taken significant damage from Typhoon Odette, including Iloilo, Cebu, Bogo, Mandaue, Lapu-Lapu, Cordova, Danao, Bohol, Surigao Del Sur, Surigao del Norte, Southern Leyte, and Palawan.
The program is part of Globe’s advocacy to create resilient communities in times of crisis using the latest technology and ensuring people’s readiness.
“Globe is in solidarity with our kababayans in places affected by Super Typhoon Odette. We recognize the urgency of bringing messages of hope and clear updates on recovery efforts. With this, we decided to provide free bulk messaging service to affected LGUs through the M360 solution platform, our A2P messaging business under 917Ventures,” said Ramon Hirang, Chief Executive Officer of M360.
M360 said the free service can be rolled out as soon as an agreement is formed with the identified LGUs. Globe is currently helping government offices effectively communicate and deploy assistance across their respective communities.
The company developed the program to augment its ongoing typhoon-related efforts after Odette’s devastation, which affected over 8,900 barangays and some 8.35 million people.
“Our focus is on ensuring that Globe can effectively respond and recover from major disasters. We also give the highest priority in supporting the government in its disaster recovery efforts by deploying emergency communication solutions,” added Peter Maquera, Senior Vice President for Globe Business, Enterprise Group.
Globe is also contributing to climate change mitigation to help prevent extreme weather events, fostering an organizational culture of resource conservation as it actively participates in reforestation activities. It is committed to resource usage optimization and waste minimization, focusing on effective e-waste management.
Globe strongly supports the United Nations Sustainable Development Goals, particularly UN SDG No. 9, highlighting the roles of infrastructure and innovation as crucial drivers of economic growth and development, and UN SDG No. 13, which underscores the importance of climate action to save lives and livelihood to address climate emergencies. It is committed to upholding the UN Global Compact principles and contributing to 10 UN SDGs.
To learn more about Globe, visit www.globe.com.ph.
