Direct mailing has been around for a long time. More than likely, you’ve received quite a few postcards in the mail from businesses. Some of them were probably more effective than others. What did the most effective mailers share in common? We’ve put together a list of a few ways you can improve your directing mailing strategy.
1. Design Something Noticeably Aesthetic
How does the quality of your mailer affect its recipients? Well, by sending them something high-quality, you’re sending them a message. In effect, you’re saying you’ve got a high-quality business that should interest them.
Higher quality materials don’t just add more to the budget. They help you to stand out from everyone else who has sent them mailers. Even using embossed stationery could make a tremendous difference in the long run.
Don’t worry about saving money when you’re trying to attract new clients. Sometimes, you’ve got to invest in marketing to make that happen.
2. Send Things to Your Existing Clientele
The easiest people to get in the door will always be your existing clients. They’ve already got some sort of familiarity with your business. So, they’ll be much more likely to pay attention to something you’ve sent them.
Just grabbing someone’s attention makes it much more likely they’ll react to a mailer. As we all know, most mailers just go into someone’s trash can. The biggest hurdle is getting them to give you the time of day. If you can do that, your odds of converting them into customers grow drastically.
3. Schedule Cards to Go Out on the Holidays
Send people stuff around the holidays and make it festive. That’s an easy way to grab their attention.
Most of the time, people are more apt to read through a mailer during the holiday season. They’ve got more free time on their hands. And, they’ll be a lot more interested in what you’ve got to say.
4. Mail Out Cards to New Homeowners
Depending on your business, new homeowners could be one of your best demographics. Most new homeowners are looking for a variety of products and services.
In a lot of cases, they’re already thinking about what you’ve got to sell them. Being the first one to grab their attention could convert them into new customers. Look at newly-sold homes on Zillow. Then, send cards to that address.
5. Hand Out Cards to Business Owners in Person
Try going to a business in person and handing the owner a mailer. It’s not as hands-off as mailing it to them. But, a lot of business owners prefer the boldness of in-person interactions.
You’ll have an opportunity to tell them something about yourself, too. That’s going to feel a lot more memorable to them. By getting them to remember you, you’ve already won half the battle.
6. Focus on Writing a Good Call-to-Action
Do you know what a call-to-action is? If not, then you’ve got to learn how to craft them. Call-to-actions are something that gets the reader to take action.
So, at the end of a mailer, include an actionable phrase. Something like “call us for more information” should be enough to do the trick. Anything that lets readers know they’ve got to take action immediately produces results.
7. Include Some Sort of Discount With Your Mailers
Finally, don’t forget about offering people a discount. If they can get the same deal anytime, why would they follow through with the mailer?
You don’t have to give away the whole store, but you should give them something. Most of the time, customers just need a reason to do business with you at the moment. If you can give them that, you’ll win them over a lot more often.
How a Direct Mailing Strategy Could Benefit Your Business
Direct mailers are a great way to improve your customer acquisition. For a lot of businesses, getting in front of customers is the toughest part of any sale. By sending them a direct mailer, you’ll get in front of a lot more customers. Just doing that could boost your sales by up to 15% or more.
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