Building a brand from scratch can be daunting. You are confronted with numerous decisions, including how the brand will make people feel, whether it will resonate with the target audience and its general appearance. After creating a brand, you must develop a market strategy to make consumers recognize and remember what your brand offers. You can achieve this through brand awareness directly proportional to your logo familiarity, messaging, and products. Here are tips for expanding the brand awareness of your business:
Use Influencer Marketing
Harness the power of influencer marketing, especially if your target audience is younger consumers. Influencer marketing is a blend of conventional and contemporary marketing tools. It involves a brand collaborating with online influencers who have built a considerable and enthusiastic audience to market one of its products or services. Usually, influencers have specific skills in a particular niche and a robust brand reputation. What makes them influential is their enormous following on the web and social media.
Influencers have a significant way of impacting the purchasing decisions of their followers. Their power, knowledge, opinions, or relationship with their audience greatly influence how their followers perceive the brand. They surge brand awareness through brand endorsement, product placement, and associations on their social network.
So, can you still use influencers if your brand isn’t big enough? The simple answer is Yes. Unlike in the past, when influencers were only big celebrities and macro-influencers, today, there is a significant paradigm shift in the influencer space. Today, startups or medium enterprises can collaborate with micro-influencers and nano-influencers and still grow their brand. They have a more significant ROI than macro-influencers, as they have incredible engagement rates and are more relatable.
Through SMS Marketing
SMS marketing, also called short message advertising, is an inventive technique that permits businesses to reach a broad consumer base and promote brand awareness through short texts. It is an excellent way to promote your brand, as many people access text messages immediately after receiving them.
While using SMS marketing, ensure you have received authorization from your contacts to send them SMS messages. You can achieve this by seeking consent to use their phone numbers for marketing.
Incorporating the brand’s name in your messages is critical, especially when sending bulk messages. Most providers use short code texting, which means your contacts won’t be aware you’re the sender. It’s vital to disclose to your contacts that you’re the one sending the message in the first place. There’s no need to send customers something, for instance, a promotional coupon, to them and leave them unaware of where to start or what to do.
Build an SEO Strategy and Surge Your Traffic
High search engine rankings play a critical role in your brand awareness. It makes your brand’s accessibility seamless and enhances its credibility. To benefit hugely from search engines, you can follow these quick and seamless steps:
• Research Keywords: Select long-tail keywords applicable to your industry and compatible with your brand. Eventually, your target audience will look for a product or service in your business category and be directed to your website and brand if they are perfectly positioned.
• Put More Emphasis on Informational Keywords: When creating awareness among people who aren’t conversant with your brand, apply keyword searches that consumers make as they commence their shopping errands. The primary goal of these searches is to collect information and unearth possible brands, products, or services to eradicate their problems.
• Build Content Around the Selected Keyword: Most people will search for pumpkins when researching Halloween.
Social Media Branding
Social media is a powerful platform to surge brand awareness. To get the most out of social media, you must be vibrant and post the right content. You can reap immensely from social media by following these tips:
• Be personal: Avoid making your posts look like a robot posted them. People want to be engaged. For instance, they want to ask questions and get answers.
• Create Shareable Infographics: Shares are vital for accessing new audiences on social media. With shares, your content will be visible to more people, separate from your followers. You will also increase your organic followers.
• Be Social: Consistency is vital on social media. You will benefit most when you are vibrant. It means posting more times in various ways, interacting with other accounts, and tagging others.
Referral Programs
The word of mouth marketing is an excellent addition to increasing your brand awareness. However, for your brand to advance through referrals, you must have created a broad base of loyal customers who will be your best advocates. A referral program not only surges your reach and the number of people who recognize your name but also creates awareness from a source people trust.
Don’t rely on shortcuts to enhance brand awareness. Use ample time to contemplate the long-term, and you will be in a position to increase brand awareness correctly with the right people.
