The global dynamics of main search queries associated with P2P lending has grown steadily in recent years. At the same time, there is a significant increase in market volume. According to Statista, estimated at $9 billion in 2014, the global P2P lending market reached $54 billion by the end of 2018.
Methodology:
To assess the popularity of P2P lending in the world, the company used the statistics on Google Trends and Google AdWords relevant for such search queries as “p2p lending”, “peer-to-peer lending”, “peer to peer lending”, “peer to peer loans”, “p2p loans”,“p2p investing”, as well as related requests on relevant topics. In Google Trends, requests are assigned scores from 0 to 100, where 100 points are relevant for the country with the highest popularity of the queries. The more points, the higher is the share of relevant queries in comparison to all queries.
Robocash Group is an international financial group operating in the segments of consumer alternative lending and marketplace funding in Europe and Asia. The company develops robotic financial services providing lending to customers in Russia, Kazakhstan, Spain, the Philippines, Indonesia, Vietnam and India and operates the own EU-based p2p investment platform. The group develops products completely in-house using artificial intelligence, machine learning and data-driven technologies to provide precise and comprehensive risk management, comfort and speed for customers and efficiency for business.
