Ayutthaya. BMW Group Thailand, in collaboration with authorised BMW dealer Performance Motors (Thailand), under Sime Darby Motors, expands its presence in central Thailand with the opening of a new full-fledged showroom in Ayutthaya. With the investment of THB 340 million, the Performance Motors Ayutthaya is embracing with the “Retail Next” concept, emphasising customer service excellence. The facility features a distinctive design incorporating red brick elements, paying homage to Ayutthaya’s artistic heritage. Spanning over 5.5 rai, the showroom offers a comprehensive range of BMW and MINI models, alongside a certified body and paint centre, delivering an unparalleled level of service to BMW and MINI enthusiasts in Thailand.
Mr. Rene Gerhard, President and CEO of BMW Group Thailand, said, “Performance Motors has been a key partner in our shared success in the Thai automotive market for many years. This expansion into central Thailand marks a significant milestone, allowing us to better serve MINI and BMW afficionados in Ayutthaya, Saraburi, Singburi, and Ang Thong provinces. Customers will enjoy greater access a wide range of vehicle selection and full-service offerings more conveniently. We are confident that Performance Motors Ayutthaya will deliver an excellent end-to-end experience to customers, from test drive experience and after-sales services to tailored vehicle options for both BMW and MINI that meet each customer needs.”
Performance Motors Ayutthaya is the fifth full-fledged showroom for BMW and MINI vehicles under Performance Motors (Thailand) after launching a full-fledged facility with its first BMW M Certified Showroom in Ratchapruek last year. Performance Motors currently operates 4 BMW showrooms,
1 MINI showroom, 2 BMW Premium Selection outlets and 3 BMW Certified Body and Paint Centres in Thailand. Designed with the “Retail Next” concept and incorporating Ayutthaya’s world heritage through exposed red brick interiors, the facility spans over 5.5 Rai (8,800 square metres). The showroom and office area covers 1,800 square metres, accommodating up to 10 display vehicles.
The BMW and MINI Certified Body and Paint Centre, spanning 2,200 square metres, can provide repair and refinishing services up to 4 vehicles simultaneously, with a daily capacity of 12 vehicles.
Mr. Paul Chan Aing Sheng, Managing Director of Performance Motors (Thailand) Co., Ltd. said, “At Performance Motors, our customers have always been our top priority, as we have been consistently delivering products and services that exceed customers’ expectations. Today, we are delighted to launch Performance Motors Ayutthaya, expanding our reach beyond Bangkok for the first time and it is also the first time that we are bringing the MINI brand experience closer to customers across four provinces. This strategic move enhances our ability to offer comprehensive products and services to both BMW and MINI customers. Since 2021, we have invested a total investment of one billion baht, reflecting our confidence and commitment to the BMW Group in Thailand. With our long-standing experience as an authorised BMW dealer, superior standards, and a team of automotive experts, we are confident that Performance Motors will continue to drive strong growth for both our company and the BMW Group in Thailand.”
Performance Motors Ayutthaya is ready to welcome customers from today onwards, located at 9/99 Moo 7, Tambon Ban Krot, Bang Pa-in, Phra Nakhon Sri-Ayutthaya 13160. For more information, contact 0-3588-0999, email info@bmw-performancemotors.com, or visit www.bmw-performancemotors.com.
