Is your business using infographics to get the right people to the shop? If not, you could miss out on some easy conversions and high-value digital marketing opportunities.
Infographics are the savvy marketer’s answer to digital users who rather skim than read. By distilling the gist of the content from a 2000-word article into a short and snazzy infographic, the marketer can stop users in their tracks, entice them to glance over a quick infographic, and even propel them to share it with their online community.
Artificial intelligence has made it easy to create infographics on the go. Online infographic makers allow small and medium-sized businesses to compete with bigger sharks in the sector.
Want to make a quick but lasting impact with your brand messaging? Infographics are the answer to your prayer.
Here are a few statistics from DemandSage to give you an idea of how potent infographics can be.
- 45% of online users will click on a link if it’s about an infographic.
- When you add an infographic to your content, website traffic increases by up to 12%.
- 3% of all organic clicks from Google Search go to the image block.
Infographics are so supportive of business goals and so diverse in their usability that you can utilize them for a range of tasks and they’ll deliver results every time.
4 Infographic Impact Zones
Below we look at 4 key business areas where infographics prove their merit the most.
Marketing
Marketing is all about keeping your brand visible to the public and getting more and more people to listen to your messaging. But you have to strike a balance. A mix of sales calls with loads of information, education, and entertainment.
Infographics can help you establish that balance.
Well-designed infographics on a variety of industry topics allow you to get your brand in front of people’s eyes over and over again, without boring them to death. Engaging visuals, interesting facts, and easy-to-consume details allow people to be more open to this type of marketing and build a favorable opinion of your brand.
- Brand visibility: High-quality infographics help your brand gain more visibility through social shares, better image SEO capabilities, and high user engagement.
- Brand awareness: Infographics that are designed in line with your brand colors and that contain your brand logo improve your brand awareness and visibility with every click and share.
- Improved SEO: Well-designed infographics often find themselves on Google Images and improve your SEO and image SEO rankings.
- Audience engagement: Information-rich graphics remain popular with customers and get high user engagement.
- Learning tools: Want your customers to learn more about your brand and its offers? Infographics are a great way to do that. Tasteful infographics help make it easy to consume and retain information better and for longer.
Search Engine Optimization
Image SEO remains a trending topic for search engine optimization. A significant amount of Google users immediately hop to the image pack when looking for any information online. Not to mention that many online searches start with the Image tab, to begin with.
By keeping infographics central to your business strategy, you not only help your marketing but improve your SEO too.
Let’s see how.
- Boost in image search: Google crawlers prefer online content to be diverse. Combos of topics, text, images, videos, and more. When you have images (or infographics) in your content, Google can index those and boost your content in SERPs.
- More traffic: Improved SEO brings more people to your door, improving your chances of gaining organic traffic to your website.
- High-quality backlinks: Backlinks tell search engines that you are a popular voice on a topic. Infographics help you maintain that reputation by allowing you to collaborate with bloggers and site owners by creating infographics for them and gaining high-authority links.
- Improved ROI: Data visualization strategies — for example, infographics — can help you increase your return on investment by 10%.
- Better conversion rates: Want your audience to follow the sales funnel successfully? Use infographics, as text with illustrations can help people understand instructions 323% better.
Communication
Effective brand communications allow you to become a part of your customer’s thoughts. To a point where you become their go-to instead of one of the many options. By constantly posting on social media, creating brand campaigns, and running advertisements, brands ensure they become a part of their customers’ thoughts and decision-making.
Infographics allow you to have that kind of relationship with your customers by regularly sharing information-rich, helpful, and entertaining content.
- Simplifying complex topics: Users online display an extremely short attention span and prefer simplistic details. Infographics help break down complex concepts and present them in a way that’s easily understandable and digestible.
- Engaging storytelling: Infographics use colorful visuals and symbolic representations to guide the user through the information and create engaging visual stories.
- Improved readability: Humans generally understand visual details better but coupled with the fact that a significant portion of global digital users suffer from various forms of reading disabilities, infographics and other image-based content can improve your content’s overall readability score.
- Better information retention: Information presented in color — such as in an infographic — has a 39% higher likelihood of being remembered than that in black and white.
- Quicker decision-making: When users can understand your messaging better and retain that information for longer, they can typically be trusted to decide in your favor.
Content Strategy
You need to have a proactive and dynamic content strategy in place to support your marketing and business. A consistent posting schedule helps you remain visible and fortify your brand positioning.
Infographics help you enrich and diversify your content offerings too. Whether you are producing content to inspire, inform, or convince, infographics can be the best storytelling tool to take up the job.
Since visuals already have an in with the majority of online users, infographics inherently offer greater chances of success.
- High visual appeal: Compared with most other forms of content, illustrations, data visualization, and infographics are highly popular among users.
- Easy to create: As we already mentioned, AI-based online infographic makers facilitate your design process. Just choose a template and style, add your data, and include your brand marks to create an infographic on the fly.
- High content repurposing potential: If you publish content regularly, you know it gets labor-intensive pretty quickly. Infographics give you a way out where you can repurpose old content to create something entirely new and engaging.
- Improved shareability: People might think twice before sharing a blog post online. They know it might not get read. But infographics are safe. People not only read them but enjoy sharing them in their communities, too.
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