Majority of Filipino small businesses plan website investments: GoDaddy study 2023

Recognizing the importance of digitalization small businesses also plan to implement digital advertising, creating a responsive website design, and monitor traffic on their website

Manila, October 26, 2023 – GoDaddy Inc. (NYSE: GDDY), the company that helps entrepreneurs thrive, released the second set of survey findings from its GoDaddy 2023 Data Observatory today. The survey found that the majority of Filipino small businesses plan to implement marketing activities for their website, including advertising on social media platforms (85%), creating a responsive design for their website (70%) and monitoring the traffic of their pages (69%).

small businesses plan website investments

Additionally, GoDaddy’s Data Observatory finds 34% of small businesses in the Philippines, who currently do not have a business website, plan to build one within the next three months and 55% plan to do it in the next year. This underscores the continued importance of social media and creating a holistic digital marketing strategy. Furthermore, 65% of small businesses surveyed in the Philippines reported their keenness to sell their products or services online compared to the global average of 53%.

With digitalization growing at a rapid pace in the Philippines, having a strong online presence is vital for businesses. In alignment with this, Filipino respondents acknowledged the benefits of having a website including it allows them to better showcase their products and services (75%), it enhances the visibility of their business (72%), aids in having more information about their target audience (72%), allows them to explore new sales channels (71%), and helps them attract new target audiences (70%).

The survey finds 56% of Filipino small businesses embrace marketing automation, on par with the global average of 57%. This emphasizes the growing recognition of marketing automation as an effective tool for enhancing marketing strategies and streamlining business processes. Filipino respondents used automated tools for reporting and analytics (62%), and customer behavior tracking (59%), indicating their commitment to leveraging insights for informed decision-making.

“GoDaddy’s survey results reflect the growing commitment of Filipino small businesses to digitalization. It is clear that respondents believe that having a comprehensive digital marketing strategy is essential for future success, and we encourage them to build a strong online presence to help their business grow,” said Selina Bieber, Vice President International Markets for GoDaddy. “GoDaddy is dedicated to supporting small business owners in the Philippines by providing affordable tools and the guidance they need to succeed online.”

The GoDaddy Data Observatory was conducted by Advanis in March 2023 in Brazil, Colombia, Germany, India, Mexico, Philippines, Singapore, Spain, Thailand, and the United States. The sample criteria were small business owners, and companies were defined based on the number of employees, ranging from one to 50 people. For this study, a total of 4,682 entrepreneurs and small business owners were surveyed, including 488 in APAC (Philippines, Singapore and Thailand combined).

About GoDaddy

GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online. GoDaddy’s easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance. To learn more about the company, visit www.GoDaddy.com.