Challenge the Usual: DM&A Co. secures partnership with Home Credit PH

As the leading consumer finance company’s new PR agency on record, DM&A Co. envisions innovative, influential PR initiatives to further reach a diverse Filipino audience

MANILA, Philippines — Dugenia, Marayan, and Associates Company (DM&A Co.) announced today its appointment as the PR agency on record of Home Credit Philippines (HCPH), the leading consumer finance company, for 2023 to 2024.

This strategic move follows Home Credit’s 10th anniversary this year and its dedication to ensuring that it continues to deliver innovative financial services.

Home Credit has been a trusted ally for every Filipino since 2013, empowering the country with innovative financial services that provide fast and convenient access to credit, helping people live the life they want. Staying true to its mission, Home Credit has undergone phenomenal growth over the years in its effort to expand its operations, products, and services to meet the changing needs of consumers.

“As we celebrate a decade of trust and financial empowerment, we believe that DM&A Co.’s expertise can help us connect with our media friends and customers more effectively. The agency’s collaborative and people-focused approach aligns seamlessly with our values at Home Credit Philippines. Together, we will continue to innovate and challenge the usual to better serve and help empower Filipinos financially so they can realize the life they truly deserve,” said Kenneth Lerona, Head of PR, Home Credit Philippines.

DM&A Co., a well-established, full-service, strategy-oriented, omni-channel marketing communications agency, now collaborates with Home Credit to ensure that its stories reach its stakeholders. DM&A Co.’s tagline, “Challenge the Usual,” underscores its mission to bring fresh perspectives and creative vigor to the partnership.

DM&A Co. Managing Partner Michael Dugenia expressed his enthusiasm about the collaboration. “We look forward to working closely with Home Credit, a brand synonymous with financial empowerment in the Philippines. Our team is eager to embark on this journey as we dedicate ourselves to crafting creative PR initiatives that leave a lasting impact while helping reaffirm Home Credit’s unwavering commitment to its customers.”

DM&A Co. is composed of PR experts who are collaborative, client-centric, and people-focused. The team has more than 40 years of combined experience in providing strategically sound marketing communications programs that add value to a brand’s reputation, increase market share, and enhance the brand’s standing in the industry.

DM&A Co. External Director and Partner Alvin Marayan, Client Servicing Lead Maika De Castro, and Head of Content and Strategic Planning Officer Jj Ibarreta, along with PR and Content Writer Lorelee Yap, Media Relations Officer Jainy Carilla, and Junior PR Consultant Sheena Macinas, have been assigned to handle Home Credit’s PR requirements.