Prestone’s latest innovation in car care premiered at the Cebu Auto Show 2023 —a 1L coolant that ensures peak engine performance, durability, and OEM compatibility
Pasig City, Philippines – September 25, 2023 – Prestone®, a proven and trusted quality brand of Auto Care fluids since 1927, introduced today its most advanced coolant ever — the Prestone Car-Specific Coolant with patented Cor-Guard™ Technology.
As an advocate for road safety, Prestone has persistently dedicated itself to providing motorists with superior products that cater to the ever-evolving demands of the automotive industry.
At the Cebu Auto Show 2023, Prestone’s Commercial Director, Paulo Lao, expressed his enthusiasm for the launch of the Prestone Car-Specific Coolant 1L, emphasizing its potential to bring Prestone’s unbeatable protection to a wider market of car owners.
“Prestone has a long history of delivering automotive solutions that drivers can rely on, and this latest offering is no exception. We are confident that this innovation will redefine the standards of coolants and engine protection by making it more accessible to more motorists,” Lao said.
Lao also reiterated the unique feature that sets the Car-Specific Coolant 1L apart—the Cor-Guard™ Technology. “This coolant contains Prestone’s most advanced Anti-Corrosion formula ever created instantly halting corrosion, preventing residue, and deposit build-up in vehicles. It boasts five times greater effectiveness, reinforcing its reputation as a dependable choice for every car owner,” Lao added.
The Car-Specific Coolant 1L is available in RED, BLUE, and GREEN color variants:
RED: For all Toyota®, Lexus®, and Scion® vehicles, all years
BLUE: For all Honda®, Nissan®, Subaru® vehicles, pre-2009 to 2011 & Newer
GREEN: For all Suzuki®, Hyundai®, KIA®, Mazda® Mitsubishi® vehicles, pre-2009 to 2011 & Newer
Meanwhile, Brand Manager of Prestone Philippines, Jaycel Ortiaga, took center stage to showcase the product to attendees, highlighting the top three reasons why the Car-Specific Coolant 1L is an excellent investment for car owners.
“Firstly, it prioritizes safety, safeguarding your loved ones from potential overheating and car breakdowns. Secondly, it ensures the engine’s longevity as it remains clean and protected from rust, grime and corrosion. Lastly, it provides value for your money by helping the car operate at its optimum level, maximizing fuel efficiency,” Ortiaga shared.
As the program closed, Clorox International’s Marketing Head, Monique Gonzales reiterated Prestone’s commitment to continue delivering quality and excellence to car owners. “Prestone’s legacy of trust and superiority promises to revolutionize the way you care for your vehicles,” Gonzales emphasized.
The Car-Specific Coolant 1L will be available at a suggested retail price of PHP 300 per bottle and can be purchased at Prestone’s partner stores and auto-supply shops nationwide, including True Value, Handyman, Ace Hardware, Blade as well as the Clorox Official Stores on Lazada and Shopee. Prestone strongly urges customers to ensure the authenticity of their purchases by buying from these authorized outlets, thus preventing potential accidents or vehicle damage.
To learn more about Prestone and its products, visit its website at?https://www.prestone.com.ph/.?
