Digital marketing is a vast canvas where you wonder what to add or leave. Sometimes, things look vague, but clear boundaries can remove unnecessary confusion from the processes. For example, everyone knows that email marketing, influencer marketing, and others fall under this realm. But does it also include whitepapers, landing pages, and TV ads?
For instance, online marketing helps you understand your market well through strategies and planning so that you can spread awareness about your offerings and see conversions. When you involve social media, paid ads, landing pages, websites, and others, you focus on attaining your digital marketing goals through different tools by keeping your customers engaged. So, let’s delve into a few digital marketing channels for some revelations.
- Email marketing
Data suggest nearly 63% of companies’ use email marketing despite this being a traditional tactic. Firms consider it to be valuable. Some sites rank this channel as #3 in terms of popular digital marketing campaigns. So, don’t pay attention when you hear someone saying email marketing is dead.
It was and will always be popular. Some believe this marketing concept came before the internet days. In 1969, the first communication between computers occurred on ARPANET, and one of the earliest emails appeared in 1971.
Hence, something that survived so many ages and still contributes to organizational growth and revenue can never go away. In 2021, reputable research showed that about 76% of survey participants used this medium. Today, you can make your email campaigns more targeted and efficient because of different business tools. For knowledge, you can check salesmarketingfunnel. At the same time, here are some granular-level facts that can be an eye-opener:
- 31% of marketers in B2B business use email marketing for lead generation
- They expect nearly 42% return from every dollar spent on this medium
- Two emails a day attract a higher open rate
- By 2023, the email user population can be 4.3 billion
- Subject lines with emojis get a 56% higher available rate
- Message personalization
Whether you run SMS or email campaigns, personalized communications perform better than generic content, which hardly contributes anything. Due to this, as many as 27% of survey participants stated that their companies rely on personalization more. Else, the content usually lands in spam folders.
These are just a glimpse. You will see more insightful statistics if you go into paid ads, social media marketing, PR, and others. However, it’s necessary to up your digital marketing game if you want to be ahead in the competition. 45% of companies still need to follow well-rounded strategies in this domain, and it’s scary.
If you want to win, you must explore everything to your advantage. Those who reap benefits can vouch for it. That’s why 63% of firms have increased their digital marketing spending, as per a study. Interestingly, they spend about 72 of their marketing budgets on this channel. It sounds legitimate also when you hear nearly 22% of companies expressing satisfaction over their conversion rate.
Trends suggest digital marketing will be the focus area in coming years too. After all, you cannot expect the scalability and agility it offers your business from anything else.
