Study reveals the industries that each country is interested in
Small businesses are the driving force of economic growth in both developing and developed
countries around the world. According to the World Trade Organization, small- and medium-sized
enterprises account for 45% of GDP in developing and developed countries and 66% of total jobs.
The ability to start and grow new businesses is crucial to the health of any economy, and the types of
businesses that entrepreneurs start within a given country can significantly shape the path of its
economic growth.
But which types of businesses are the best to start where you live?
CREDIT INFORMATION: Credit should be given to ZenBusiness with a link to the original source of the study: https://www.zenbusiness.com/what-businesses-do-countries-want
Methodology:
Using the Ahrefs platform, ZenBusiness input the term “start a business” into the “Keywords
Explorer” section of the website, subsection ”Matching terms.” ZenBusiness did this in every
country’s most spoken language and then translated the results to English with Google Translate, so
the team could identify the relevant business ideas with the highest search volume.
For Australia, Canada, the UK, and the US, ZenBusiness collected the top 10 relevant keywords,
omitting repeats. Repeats are distinct keywords with identical meanings within the scope of this
project, e.g., “how to start a cleaning business” vs. “how to start a cleaning business in Australia” for
results in Australia.
To allow further analysis of differently worded keywords and their translations after data collection,
the team added a “Business Type” column for categorizing the keywords by type.
Finally, ZenBusiness calculated the “Top 10 Worldwide” by ranking unique keyword types from the
countries’ dataset by the number of occurrences in descending order.
The data is accurate as of February 2022.
Data:
Full data for this project can be found here: https://bit.ly/GlobalIndustryStudy
Available assets:
? World Map – Top Business in Every Country: The top business each country wants to start
based on search volumes [Image]
? Continent Maps – Top Business in Every Country: The top business each country wants to
start based on search volumes [Europe] [North America] [South America] [Middle East &
Central Asia] [Rest of Asia & Oceania] [Africa]
? Top 10 Businesses Worldwide: The top ten types of businesses based on search volume in
each of these countries [Image]
? Top 10 Businesses (UK, USA, AUS, CA): The top ten types of businesses based on search
volume in each of these countries [Available in Dropbox folder]
Key findings:
? Clothing-related businesses are the most searched-for across 22 countries, putting it just
ahead of real estate in 19 countries.
? 16% of countries in Europe look to capitalize on the hot housing market, as the top business
to start is real estate.
? In 47% of countries in North America, the most popular query related to starting a business
is about the retail and e-commerce space – the largest share of any continent.
? The Middle East and Central Asia have the most startup diversity of any region.
About ZenBusiness:
ZenBusiness empowers the next generation of entrepreneurs, small business owners, and freelancers
by making it easier than ever to start, run, and grow a successful business.
The ZenBusiness team do this by giving small business owners worry free services, world-class
support, and an all-inclusive platform that provides everything they need to be successful
throughout their business lifecycle.
About NeoMam Studios
NeoMam Studios is a creative studio based in the UK on a mission to create digital content that
online audiences will want to share.
