BANGKOK, THAILAND (March 19, 2024) – As we move further into the digital age, technology and innovations continue to develop at an unprecedented pace across all industries. This rapid evolution has profoundly impacted the way people interact with entertainment, unlocking new potential for growth and redefining the ways in which businesses around the world engage with their customers.
This year, IAAPA, the leading global association for amusement facilities and attractions, is bringing technology and innovation center stage at IAAPA Expo Asia 2024, which will be held on May 27-30 at the Queen Sirikit National Convention Centre in Bangkok, Thailand. Held under the theme “Shape Your Evolution at IAAPA Expo Asia: Evolve your business into a leading market player,” this prestigious international trade show and conference will provide a platform for global exhibitors to display the latest technological innovations that are pushing the boundaries of entertainment. From immersive experiences that transport guests to different realities, to interactive tools that engage in novel ways, these groundbreaking technologies are setting new standards not only in amusement parks, but also across numerous economic and social sectors, appearing in shopping complexes, museums, and even educational institutions.
Here are just a few of the amazing technologies of tomorrow that attendees will get to experience on the show floor at IAAPA Expo Asia 2024.
Immersive and Interactive Experiences
Immersive and interactive experiences utilize a combination of technologies, such as Augmented Reality (AR), Virtual Reality (VR), holograms, AV effects, scent-emitting technologies, and acoustic pinpoint speakers, to create environments and activities that engage with all the senses.
Today, amusement parks are enhancing their rides with 5D multimedia experiences, using cutting-edge technologies to provide guests with unforgettable journeys while allowing them to explore new environments and interact with characters in ways that were previously unimaginable. In addition, museums are now leveraging VR to put guests inside famous artworks and concerts are being revolutionized with near lifelike holographic performances from beloved performers. This level of immersion is expected to continue growing, providing even more captivating and memorable experiences for visitors across the globe.
Gamification
Gamification, or the application of game-design elements to non-gaming activities and experiences, is expected to continue growing even further in 2024. By adding an extra, technology-driven layer, operators can provide an experience that engages customers on a deeper and more interactive level. This can include wearable wristbands linked to apps that allow amusement park visitors to physically engage with the environment around them or to create more meaningful interfacing opportunities with entertainment installations.
Robots and Artificial Intelligence (AI)
Robots are quickly becoming an integral part of the attractions industry, performing a variety of roles from greeting visitors and serving food to creating amazing spectacles on stage. The technology behind modern robots has evolved so far that they can now interact with visitors in various ways that can enhance the overall customer experience, and some can even roam independently and learn to respond to the environment around them.
AI too is also expected to make a significant impact in the attractions industry. This wildly popular technology is already being used to enhance immersive spaces, museum exhibits, and dining experiences, and is being applied to bridge the gap in communicating concepts and ideas by generating prototypes, mood boards, and fantastical imagery within seconds.
Tech for Good
Tech for good, or tech for a better world, involves using technology to improve lives and communities. In the attractions industry, this can be seen in zoos and aquariums, with conservation messages and state-of-the-art tools that drive home the importance of those messages. VR experiences are also being utilized to highlight the plight of near-extinct animals, raising awareness and inspiring visitors to take positive action.
Shape Your Evolution
As technology continues to advance, the future of the attractions industry promises to be both exciting and transformative. But just reading about these trends can only take you so far. From 27-30 May in Bangkok, Thailand, you too can have the opportunity to unlock your potential at IAAPA Expo Asia 2024. Consisting of a 7,800 sqm trade show floor packed with global manufacturers and suppliers, as well as extensive educational sessions from industry leaders and experts, the event will provide a firsthand look at the future of destination entertainment.
With exclusive access to industry-defining technologies as well as business and networking opportunities for exhibitors and attendees alike, you can gain insights, leverage innovations to create unforgettable experiences, or simply enjoy the ride at this premier destination event. Come experience these groundbreaking technological innovations at IAAPA Expo Asia 2024 and evolve your business into a leading market player.
Don’t miss out on discovering the next evolutionary step of your business by registering today at https://www.iaapa.org/expos/iaapa-expo-asia.
*All images are from previous years’ expos
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