The mobile application presents a golden opportunity for businesses of all sizes these days, and streaming is not exceptional. Many business owners have understood the importance of having an online presence and have started investing in mobile apps. If you are a new startup in the streaming industry and don’t have a mobile app, then you need to build one. This can help you stay competitive in the current business scenarios.
Statistics Showing the Importance of Streaming Apps
In 2022, more than 7.26 billion people used mobile phones, and this number is estimated to grow to 7.49 billion by 2025. Hence, having a web presence is not enough; you must also consider developing a streaming app to reach a wider audience.
Source: (Statista)
More than 51% of people streamed video on their mobile phones in 2020, and this number has increased rapidly in the upcoming years. People stream their favorite TV shows, movies, documentaries, and more on their smart devices.
Source: (Marketing charts)
As most online users are shifting to mobile, investing in streaming apps can be a profitable choice to make. A feature-rich streaming app like Netflix or Spotify can directly connect you with your prospective audience, which can cause a huge benefit to your streaming business.
Mobile apps are an effective way to connect you with on-the-go audiences and independent artists. It also acts as an effective advertising or marketing tool and provides quick access to your targeted audience over the vast content library.
Why Invest in Streaming Platforms?
With the evolution of software development and developing technologies, the app development process has been streamlined. Due to this, all businesses are stepping into developing a feature-rich and attractive mobile application for their business to enjoy the perks of success. They are even paying for the UI/UX of the app while crafting any of the applications as per their business needs.
The digital world is constantly evolving and offering staggering opportunities for businesses of all sizes and types that aim to enhance their online presence in the business industry. The reasons discussed below can help you know why you must consider investing in an advanced streaming platform like Spotify or Netflix in 2024.
Helps to Make Money
Mobile streaming is becoming common, opening huge opportunities for the media and entertainment industry. Streaming businesses can opt for any streaming business model including SVOD, AVOD, TVOD, pay-per-view, or even the new one FAST to generate revenue. Merchandise sales, sponsorships, and other ways can also help streaming app owners make great money.
Boost Engagement
As stated above, more and more people love to stream content on their smart devices rather than sticking to their traditional TV screens. By developing mobile apps you can increase engagement and reach more people who watch the content on their smart device rather than a 32′, 44′, or 55′ TV screen.
Education
Streaming apps can be used for educational purposes to facilitate remote learning. Mobile streaming apps empower teachers to broadcast lectures and other informative content for students who can’t attend their classes for one reason or another.
Work as a Marketing Tool
The streaming app can work as the best marketing tool for your business. This application contains advanced functions and features that carry out all the information like a vast streaming library, the number of content consumed, what your users watched more, what you must recommend to viewers, and more.
Once the user installs your application, they can get access to your streaming content with a few taps on their smart device. If you want to promote anything, you can do it easily with the help of the application. You can send notifications, reminders, or emails to your targeted audience. It can even display ads in between, before, or after the streaming content.
Improve Your Visibility
Almost 90% of people spend more hours on their mobile phones every day. They spend 6 hours and 58 minutes on an internet-connected screen.
Source: (Exploding Topics)
Most of the users use only a few applications, but they are always curious about new applications. All the users always scroll app stores to find a new application. Mobile visibility is an important factor for all businesses, so it will be very beneficial for you to be listed in the app store and be visible to your potential customers. Once you list your application on the app store, your potential audience can easily find you whenever they want you.
Hurry Up! Develop Advance Mobile Application For Your Streaming Business
If you are willing to have a streaming mobile application for your business, then you can have it the way you want. You can get it developed by a professional and ask them to make it functional, powered with advanced features, technically sound, attractive, surprising, and informative.
The ultimate motive behind developing the streaming application for your business is to provide an awesome experience to your users. You must engage more users in your business. If you engage more users in your business application, there are more chances that they buy something from your application. In terms of marketing, this strategy is called effective frequency, which can help you to boost your brand value and brand recognition.
Author Bio
Gaurav Kanabar is the Founder and CEO of Alphanso Technology, a leading company specializing in Eventbrite clone and open-source event ticketing system development. Beyond his role in the corporate realm, Gaurav is a dedicated knowledge-sharer. His desire to empower others with industry wisdom reflects a genuine commitment to fostering growth and innovation within the tech community.
