If you’ve ever thought about earning extra income or starting your own online store, 2025 might be your best year yet. With the booming popularity of Shopee, TikTok Shop, and Facebook Marketplace, Filipinos are finding new ways to turn their creativity and passion into profit — right from home.
From handmade goods and native snacks to eco-friendly crafts and beauty products, buyers are now more interested in authentic, proudly Filipino products. And the best part? You don’t need a huge capital to start — just the right product and consistency.
Let’s dive into the top trending Filipino products to sell online this 2025 — and how you can ride these trends to build a successful home-based business.
Top Trending Filipino Products to sell online this 2025
1. Homemade Food and Snacks (Kakanin, Pasalubong, and Desserts)
Filipinos love food — and online shoppers can’t resist homemade local delicacies or kakanin. From classic ube halaya, yema spread, leche flan, to Ilocos chichacorn and durian candies, these items are a hit both locally and for OFW buyers craving a taste of home.
Why it’s trending:
- Pinoys trust homemade quality over mass-produced snacks.
- Easy to promote through TikTok videos and recipe reels.
- Great for repeat buyers and bulk orders for resellers.
Pro Tip: Start small with bestsellers like yema spread or ube jam, package them nicely, and offer sampler boxes to attract online foodies.
2. Eco-Friendly and Sustainable Filipino Products
Sustainability is more than just a buzzword — it’s a fast-growing market. Filipino-made bamboo toothbrushes, reusable bags, handmade soaps, and plant-based candles are getting popular on Shopee and TikTok Shop.
Why it’s trending:
- Gen Z and millennials prefer eco-conscious brands.
- Growing interest in sustainable living and local craftsmanship.
- Easy to brand with a minimalist aesthetic.
Pro Tip: Emphasize your story — tell buyers how your product helps reduce plastic waste or supports local communities.
3. Local Coffee Beans and Homemade Cold Brew
Filipino coffee is finally getting the spotlight it deserves. Local farms in Benguet, Batangas, and Bukidnon are producing high-quality Arabica and Robusta beans, now enjoyed by online customers who want “homegrown coffee.”
Why it’s trending:
- The rise of coffee content on TikTok (coffee hacks, cold brew recipes).
- People working from home want café-quality drinks.
- Growing appreciation for Philippine-grown beans.
Pro Tip: Offer sampler packs or subscription boxes. Add informative packaging like roast level, flavor notes, and origin — it adds premium appeal.
4. Health and Wellness Products
Post-pandemic, Filipinos are becoming more health-conscious. Herbal supplements, organic teas, turmeric drinks, and virgin coconut oil remain in demand.
Why it’s trending:
- Consumers are shifting toward natural remedies.
- Strong affiliate and reseller demand.
- Perfect for bundling with other self-care items.
Pro Tip: Always secure FDA registration before selling food or supplements online. It boosts your credibility and search visibility.
5. Handmade Jewelry and Accessories
Unique, handmade accessories — like capiz earrings, shell necklaces, beaded bracelets, and woven bags — are thriving on TikTok and Etsy-like marketplaces.
Why it’s trending:
- High visual appeal (great for short videos).
- Low startup cost but high perceived value.
- Appeals to local and international buyers.
Pro Tip: Use lifestyle photos and tell the story behind each design — especially if they’re made from native materials or by local artisans.
6. Home Fragrance and Self-Care Products
Think soy candles, aromatherapy oils, and linen sprays. These home-based businesses skyrocketed during lockdown — and the trend continues.
Why it’s trending:
- Filipinos love relaxing scents and home aesthetics.
- Perfect gifts and Shopee “add-to-cart” favorites.
- Small, lightweight, and easy to ship.
Pro Tip: Offer seasonal scents or “mood collections” (e.g., “Relaxing Sunday,” “Fresh Morning,” “Warm Nights”). This encourages repeat purchases.
7. Native Handicrafts and Filipino Décor
From banig mats to rattan baskets, buyers love handcrafted Filipino décor — especially foreigners looking for “Filipino-inspired” designs for export or gifting.
Why it’s trending:
- Growing global interest in tropical and handmade décor.
- Good for export or B2B wholesale orders.
- Supports local artisans and small cooperatives.
Pro Tip: Build relationships with local weavers or craft communities. Highlight their stories and post behind-the-scenes videos.
8. Personalized Gifts and Custom Merchandise
Personalized mugs, shirts, tumblers, tote bags, and digital portraits are among the most profitable and low-risk online businesses today.
Why it’s trending:
- Strong demand during holidays, birthdays, and corporate events.
- Perfect for TikTok Shop live selling and fast customization.
- You can start with print-on-demand platforms.
Pro Tip: Use Canva templates and partner with local printing suppliers. Always show your product in use — personalization sells emotions.
9. Pet Care and Accessories
Pet ownership in the Philippines is booming! Local sellers offering homemade pet treats, organic shampoo, and stylish collars are seeing steady growth.
Why it’s trending:
- More people treat pets as family members.
- Strong social media marketing potential (cute sells!).
- Many niches still untapped (e.g., small dog apparel, cat accessories).
Pro Tip: Include safety labels and clear ingredients for trust. Collaborate with pet influencers for exposure.
10. Digital and Printables (Bonus Idea!)
Not all products have to be physical! Many Filipino entrepreneurs are now selling digital planners, budget templates, and printable stickers on Etsy and TikTok Shop.
Why it’s trending:
- Zero shipping costs and unlimited sales potential.
- Great for creative individuals.
- High profit margins once designed.
Pro Tip: Use Canva or Notion to create aesthetic, useful planners for students or business owners.
How to Start Selling These Products Online
Want to turn these trending products into a real online business? Check out our main guide on How to Sell these Products Online step-by-step. Now that you know what’s hot, it’s time to start selling.
- Choose a niche you’re passionate about.
- Validate demand using Shopee search, TikTok hashtags, and Facebook groups.
- Create a catchy brand name and logo.
- Take quality photos or videos.
- Open your Shopee or TikTok Shop and upload your products.
- Promote through short-form content — unboxing, tutorials, or “behind-the-scenes.”
- Engage with your buyers — reply fast, offer discounts, and build loyalty.
Remember, success doesn’t come overnight. It’s about consistency, quality, and connecting with your audience.
Final Thoughts
Selling this top trending Filipino products online isn’t just about profit — it’s about sharing our culture, creativity, and craftsmanship with the world.
Whether it’s your homemade kakanin, bamboo crafts, or handwoven bags, each sale supports a local story worth telling. So, start small, dream big, and take that first step toward building your online business today!
References and Further Reading
- Department of Trade and Industry (DTI). (2024). Philippine MSME Statistics. Retrieved from https://www.dti.gov.ph
- Shopee Philippines. (2025). Top-Selling Product Trends. Retrieved from https://shopee.ph/blog
- TikTok Shop PH. (2025). E-commerce Growth Report. Retrieved from https://www.tiktok.com/business
- Philippine Statistics Authority. (2024). E-commerce in the Philippines. Retrieved from https://psa.gov.ph
- World Trade Organization. (2024). SME and Digital Trade in Southeast Asia. Retrieved from https://www.wto.org