Coffee shop business plan is the first and most crucial step for anyone looking to open a successful café. In a growing coffee-loving market like the Philippines, having a strategic and detailed plan can mean the difference between success and failure. This guide provides a complete template to help you outline your concept, identify your target customers, estimate startup costs, develop marketing strategies, and plan your operations. Whether you’re starting a small coffee kiosk or a full-scale café, this business plan will help you stay focused, attract investors, and build a thriving coffee business.
1. Executive Summary
Business Name: Brew & Bean Café
Business Address: [Insert address]
Business Type: Coffee Shop / Café
Business Structure: Sole Proprietorship / Partnership / Corporation
Owner(s): [Name(s)]
Start Date: [Target date]
Mission Statement: To provide high-quality, ethically sourced coffee and a comfortable space for the local community to gather, work, and relax.
Vision Statement: To be a leading neighborhood café known for its great coffee, friendly atmosphere, and sustainable practices.
Funding Requirements: ₱800,000
Summary of Financial Projections:
- Break-even in 8 months
- Projected monthly profit after 1 year: ₱40,000
2. Business Description
Business Overview:
Brew & Bean Café is a cozy, modern coffee shop offering specialty drinks, light meals, and an inviting atmosphere. The café will serve students, freelancers, and local professionals looking for a place to work or unwind.
Unique Selling Proposition (USP):
- Local coffee beans from smallholder farms
- Plant-based and organic menu options
- Free Wi-Fi and coworking space features
3. Market Analysis
Industry Overview:
The café market in the Philippines is growing, driven by younger demographics seeking specialty drinks and hangout spots.
Target Market:
- Age: 18–35
- Location: Urban areas with high foot traffic (e.g., near universities, business districts)
- Preferences: Quality coffee, fast service, social environment
Competitor Analysis:
- Starbucks – strong brand, but expensive and less personal
- Bo’s Coffee – local competitor with a similar focus
- Independent cafés – variety in quality and pricing
SWOT Analysis:
- Strengths: Unique concept, high-quality beans, community-based
- Weaknesses: New player with low initial brand awareness
- Opportunities: Market growth, demand for specialty coffee
- Threats: Rising prices, increasing competition
4. Product and Services
Menu Highlights:
- Espresso, Latte, Cappuccino, Cold Brew, Mocha
- Healthy smoothies and tea options
- Pastries, paninis, salads, and vegan snacks
Price Range: ₱100–₱250
Additional Services:
- Loyalty card program
- Coworking desk rentals (hourly or daily)
- Online ordering and delivery
5. Marketing and Sales Strategy
Branding:
- Modern, earthy design with a welcoming vibe
- Socially responsible brand messaging
Promotions:
- Soft opening week with 10% discount
- “Buy 5, Get 1 Free” loyalty cards
- Referral discounts
Online Presence:
- Website with blog and online ordering
- Active social media (Facebook, Instagram, TikTok)
- Google My Business listing for local SEO
Offline Strategies:
- Flyers and posters in nearby schools and offices
- Collaborations with local artists and musicians
6. Operations Plan
Location Requirements:
- High foot traffic area with at least 40–60 sqm space
- Air-conditioned, with power outlets and Wi-Fi access
Daily Operations:
- Open from 7:00 AM to 9:00 PM
- 2–3 baristas per shift
- Cleaning and maintenance during off-peak hours
Suppliers:
- Local coffee roasters
- Organic pastry supplier
- Eco-friendly packaging providers
Equipment Needed:
- Espresso machine
- Grinder
- Coffee brewers
- Refrigerators and freezers
- POS system
7. Organizational Structure
| Position | Name | Responsibilities |
|---|---|---|
| Owner | [Your Name] | Operations, marketing, finance |
| Store Manager | [If applicable] | Daily management, staff supervision |
| Baristas | [2–3 staff] | Beverage preparation, customer service |
| Accountant (part-time) | [Optional] | Bookkeeping, taxes, financial reports |
8. Financial Plan
Startup Costs (Estimated):
| Item | Amount (₱) |
|---|---|
| Lease deposit & renovation | 200,000 |
| Equipment & machinery | 250,000 |
| Initial inventory | 50,000 |
| Permits & licenses | 20,000 |
| Marketing & branding | 30,000 |
| Working capital (3 months) | 250,000 |
| Total Estimated Cost | ₱800,000 |
Monthly Operating Expenses:
| Expense | Amount (₱) |
|---|---|
| Rent | 30,000 |
| Salaries | 80,000 |
| Utilities | 10,000 |
| Inventory | 25,000 |
| Miscellaneous | 10,000 |
| Total | ₱155,000 |
Revenue Projections:
- Daily Sales Target: ₱7,000
- Monthly Sales: ₱210,000
- Gross Profit Margin: ~60%
- Net Monthly Profit (after 6 months): ₱40,000–₱50,000
9. Funding Request (If Seeking Investors)
Amount Requested: ₱500,000
Use of Funds:
- Equipment and renovations: ₱300,000
- Marketing and launch: ₱50,000
- Initial operations: ₱150,000
Return on Investment: Projected ROI of 20–30% within 2 years.
10. Appendix
- Sample menu design
- Store layout sketch
- Supplier agreements
- Resumes of owners/key staff
- Local market survey results
Conclusion
A well-structured coffee shop business plan is essential for turning your passion for coffee into a profitable and sustainable business. It serves as a strategic roadmap to help you define your goals, secure funding, and guide your operations from startup to expansion. By outlining your target market, marketing strategies, financial projections, and operational plans, you’re positioning your coffee shop for long-term success. Whether you’re opening a cozy café or a bustling espresso bar, investing time in your business plan increases your chances of thriving in a competitive market. Start planning today—your dream coffee shop is just a few smart steps away.