Tan Brothers Aim for Growing Ready-to-Drink Market With New Barman Cocktail Concentrates

Tanduay is introducing new cocktail concentrates with the aim of capturing the surging ready-to-drink market. According to The Millionaires’ Club issue of Drinks International Magazine, ready-to-drink products were one of the key trends in the past year along with e-commerce and low/no alternatives.

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About the Barman Cocktail Concentrates

“It’s a growing category, and we are ready to address the needs of the market,” said Tanduay President and COO Lucio Tan III, adding that, “We also anticipated a spike in the number of people drinking in the comfort of their homes.”

The new Barman Cocktail Concentrates come in three flavors: Amaretto Sour, Black Russian, and Dark & Stormy. They come in 250 ml bottles and can be purchased via www.shots.ph., Tanduay’s e-commerce website. They are also available in Shopee, Lazada, Puregold, 7-Eleven, and leading supermarkets and grocery stores.

The product line was developed by the Tanduay New Product Development unit along with its sales and marketing departments to cater to evolving market’s tastes and needs.

“We call it the quick-fix cocktail mix as they’re hassle-free to prepare. All you need to do is add water to enjoy them,” said Tanduay Executive Vice President Kyle Tan.

The Tan brothers took over the reins at Tanduay this year, and have been aggressive in exploring new markets and entering new product categories.

“While we continue offering the Tanduay products that many Filipinos love, we are also developing new products for emerging consumers such as the millennial market,” said the older Tan.

About the Barman Cocktail Concentrates

Barman Amaretto Sour is a blend of rum with flavors of amaretto and citrus fruit. It contains 50% alcohol and has the aroma of fresh cherries, lemon, vanilla, and candied almond. Its taste is a balance of sweet amaretto and sour lemon with sweet almond cherry taste that finishes with fruity and nutty caramel.

Barman Black Russian, meanwhile, is a blend of vodka and coffee liqueur. It also contains 50% alcohol. Its flavor has notes of black coffee, sweet vanilla bean, tablea, and notes of caramel and it has aromas of bittersweet coffee bean and roasted chestnut. It’s the perfect everyday cocktail, whether enjoyed on your own or via a virtual party with colleagues and friends.

Rum with flavors of ginger and citrus fruits make up. Barman Dark & Stormy Cocktail Concentrate. It has a clear, transparent, and pale straw yellow color and a refreshing ginger, slice of lime, with notes of cucumber aroma. Its taste is a sweet blend of rum with a spicy bite of ginger and a pleasant kick of freshly squeezed lemon juice with lingering citrus zest.

Earlier this year, Tanduay also introduced Ginto, a barrel-aged gin that is the first of its kind in the Philippines.