National Food Fair branded as Sikat Pinoy

Aug 12, 2013 #Megatrade Hall, #National Domestic Trade Fairs, #national food fair, #Pagkaing Pilipino, #Sikat Pinoy, #sikat pinoy brand, #SM

Filipino entrepreneurs eagerly await National Domestic Trade Fairs every year, since this serves as a venue where they can showcase their products and expand market presence.

national food fair 2013

National Domestic Trade Fairs constitute a major component of the services offered by the Department of Trade and Industry’s Bureau of Domestic Trade (DTI-BDT), which is mandated to develop, strengthen and promote the domestic market for MSMEs.

To further enhance their marketing impact, National Domestic Trade Fairs are being launched under the “Sikat Pinoy” brand. Expected to become a mainstay in MSME trade promotion, the Sikat Pinoy trademark will be adopted for the first time in the upcoming National Food Fair branded as Sikat Pinoy—Piling-piling Pagkaing Pilipino, to be held on August 21-25, 2013 at the SM Megatrade Hall. According to Dir. Rhodora Leaño of the Bureau of Domestic Trade, “We will be offering the best in Filipino delicacies and specialty food products from SME manufacturers nationwide. This will provide our food producers with a wonderful opportunity to reach out not only to institutional buyers, but also the general consuming public.”

Cooking demonstrations, food tasting activities and seminars will be conducted throughout the event. A Coffee Pavilion and a Filipino Kitchen will also be put up highlighting provincial specialties. The first day of the fair will be devoted exclusively to buyers from hotels, resorts, and restaurants, as well as media. The food fair will then be open to the public in the succeeding four days.

Interested buyers may contact the DTI-Bureau of Domestic Trade by calling (02) 751.3223.