The Department of Trade and Industry (DTI) has announced that all online businesses must register for the E-Commerce Philippine Trustmark before the September 30, 2025 deadline. This initiative aims to improve consumer protection in e-commerce and ensure online transactions remain safe, transparent, and trustworthy.
What Is the E-Commerce Philippine Trustmark?
The E-Commerce Philippine Trustmark is a digital badge that serves as a visible guarantee of an online merchant’s credibility. It shows that the business complies with government standards on data privacy, business transparency, and consumer complaint handling.
This move is part of Republic Act 11967, also known as the Internet Transactions Act of 2023, which created a legal framework to regulate online transactions and protect consumers. Under this law, buyers can file complaints and even pursue damage claims through the DTI E-Commerce Bureau or in court if an online seller fails to deliver or violates consumer rights.
Why Businesses Need to Register
DTI highlighted that over 13,000 consumer complaints related to online transactions were recorded from January to August 2025 alone. Mandatory Trustmark registration is designed to address these growing concerns and boost consumer trust in online shopping.
For online sellers, having a Trustmark badge on their store or website is not just about compliance — it also acts as a competitive advantage. Shoppers are more likely to buy from businesses that are verified and trustworthy.
Requirements for DTI Trustmark Registration
Businesses applying for the Trustmark must meet several key regulatory standards, including:
- Full Business Disclosure – Accurate business name, address, and contact details must be visible to customers.
- Consumer Data Protection – Safeguards to keep personal and payment information secure.
- Internal Redress Mechanism – A clear process for resolving consumer complaints quickly and fairly.
Failure to register or comply may result in penalties, with ₱1 million fines for the third and subsequent violations.
Which Businesses Already Have the Trustmark
Several major companies have already completed their Trustmark registration, including:
- Shopee Philippines, TikTok Shop, Lalamove, LG Electronics Philippines
- Asahi, TOUGHMAMA, Midea, Carrier, Billease, DHL Express
- Edamama, Tefal, Gogo Xpress, ShippingCart, Tosot
This shows that even large corporations recognize the importance of the Trustmark in boosting consumer confidence.
How to Apply for the DTI Trustmark
Online sellers can submit their application through the official portal:
https://www.trustmark.dti.gov.ph
For assistance, they can contact the DTI E-Commerce Bureau at:
trustmark@dti.gov.ph | ☎ (+632) 7791-3282
Why Act Now
Registering early helps online merchants avoid the last-minute rush and gives them time to correct any compliance issues. It also ensures that their Trustmark badge is visible before the busy holiday shopping season — a period when online buyers are extra cautious about scams.
By meeting DTI Trustmark registration requirements, online businesses not only stay compliant but also increase customer trust, reduce disputes, and potentially boost sales.