Smart spending when boosting your brand is a way of making the most out of your budget. Often, when brands are low on funds, they cut down all the marketing budgets. But that does not have to be the case. Nowadays, thanks to the presence of social media, it is very easy to market your products cost-effectively, and with the following strategies, you can boost your brand too, while not spending too much of your funds.
Focus on ROI-Driven Marketing Channels
A good marketing strategy incorporates how users react to it, which is why you should use a well-constructed media fix rather than marketing your brand on only one platform. Different platforms bring in different ROIs. There are many tools for analysis that you can use to record your progress and platforms where your campaigns are doing well. Due to many varied demographics, you will find different types of users on all platforms, like you will find more millennials on Facebook and more of Gen Z on Instagram and Snapchat.
User-Generated Content
User-generated content is a great way to market your products because new customers feel that your product is legit. 93% of marketers that used user-generated content while marketing their brand affirmed that it is much better than traditional branded content. People usually trust the words of other people more than the words of marketers, which is why such content can help you boost your sales. It can also give your brand the creative exposure you probably cannot, as while you and your team may think very creatively, everyone has a different perspective. And sometimes the audience can come up with content that is not only good quality-wise but also resonates with the larger audience. It develops engagement as people talk about your brand and your brand becomes popular organically. You can also partner with micro-influencers who have a social media presence and who can try out your product or service and promote it to their audience.
Optimize Your Ad Spend
Boosting your brand online by running ads on social media as well as websites is one of the best ways to make your product or service reach more people. However, it comes with its disadvantages as a lot of ads become the victim of fraud. Ad fraud is a rampant issue these days in which fraudsters use bots or software to create fake clicks and impressions on your ads and make you believe that your ad is doing well. Under this false assumption, you spend more money on that ad campaign, believing that it will bring in more traffic to your product or service. However, you are scammed and your resources and budget become exhausted. Be careful in choosing the platforms that run and publish your ads. Go for platforms that are well-known and can detect common types of scams these days, so you invest your money in the right place and get genuine traffic for your product.
Repurpose Existing Content
If you have a lot of content for your brand, like webinars or blog posts, but do not know how to make use of it, you can always cut it up into chunks. The audience in today’s fast-paced world has a very short attention span. Barely a few can sit through a long podcast or reach the end of a blog. So, cut up your material. Make posters and infographics and short one-minute snippets or ‘reels’ out of it, and make it fun and engaging, and you can capture the attention of your audience.
Use Free or Low-Cost Online Tools
There are many tools that you can use to boost your growth, such as Google Analytics, which can help you track your performance and engagement with users, Canva, through which you can design creative posters and videos, and there are also social media marketing tools like Meta Business Suite, WordPress for website building and SEO, and Keyword research tools. You should try to make the most use of these tools, as most of them have free plans. If you use it more, you should get budget-friendly packages or subscribe for a longer period so you can get more discounts.
Conclusion
There is a direct link between well-thought-out campaigns and sales, which is why you should never compromise on marketing your brand. However, you can think of ways to cut down costs and spend money strategically and smartly. Among the many ways to cut costs, you can encourage users to create content, partner with freelancers, make short clips, and use freely available tools to make the most of your marketing journey when boosting your brand.