Globe’s GFiber Prepaid service has established a new standard in customer satisfaction, achieving the highest Net Promoter Score (NPS) among all Globe products and rapidly approaching the 200,000-subscriber milestone ahead of expectations.
As of August, the latest available data, GFiber Prepaid logged an NPS of 65, higher than that of leading global brands. Its score peaked this year at 71, achieving world-class tier.
This marks a milestone for the recently launched brand that is Globe AT HOME’s affordable broadband offer, making sustainable connectivity within reach for all Filipinos.
GFiber Prepaid’s top-tier NPS shows an exceptional level of customer loyalty and approval, underscoring the appeal of the innovative product that offers fiber-fast broadband connectivity with reloadable UNLI internet and no lockup.
The product’s world-class NPS standing is reflected in its stunning subscriber growth, with an impressive 52-fold increase in acquisitions as of Q3 2024 compared to last year.
GFiber Prepaid’s subscriber base soared to 146,000 within the first nine months of 2024, accompanied by record-breaking customer engagement and the highest reload rate among Globe brands. This strong performance reflects the increasing demand among Filipino households for affordable, flexible, and contract-free fiber solutions tailored to their connectivity needs.
“We are very happy with the spectacular growth performance of our GFiber Prepaid. Given our current trajectory, we are looking to reach our 200,000 subscribers mark sooner than expected,” said Abigail Cardino, VP and Head of Brand Management for Globe’s Broadband Business.
GFiber Prepaid has resonated strongly with Filipino consumers due to its straightforward, budget-friendly approach, offering high-speed, reliable internet without fixed monthly charges. This makes it an ideal choice for households looking for affordable broadband solutions that provide financial flexibility.
As more consumers embrace GFiber Prepaid, Globe remains focused on bridging the digital divide by providing easy access to high-speed internet that meets diverse household needs and supports their participation in the digital economy.
GFiber Prepaid is a key component of Globe’s strategy to expand its broadband subscriber base and address evolving customer preferences sustainably.
“With GFiber Prepaid, we aim to replicate our success in Prepaid Mobile and encourage our mobile customer base, as well as those currently using competitor products, to switch to GFiber Prepaid using our innovative and value-for-money offers,” said Cardino.
To learn more about Globe, visit https://www.globe.com.ph/.
