Bangkok, Thailand – 16 December 2020: The Shell Company of Thailand Limited. again,reinforces its leadership in high quality oil and continues to win the hearts of Thai motorists, with two awards at the Thailand Automotive Quality Award (TAQA) 2020. Under the category for products related to vehicles, Shell has received the most votes from Thai motorists for “Outstanding Lubricant” and “Outstanding Fuel” for seven and three consecutive years, respectively. The win proves customers’ confidence in Shell’s high-quality products, as the company is poised to lead the market with world-class innovation, products, and services.

Shell - Thailand automotive award 2020
Mr. Ruengsak Srithanawiboonchai (2nd left), Acting Executive Director of Retail Business, and Ms. Natchaya
Chanphatthana (2nd right), Country Marketing Manager, Lubricants, The Shell Company of Thailand Limited.
with Mr. Kwanchai Paphatphong (left), President of IMC and Organizing Chairman of The Thailand
International Motor Expo and Dr. Suwat Thongthanakul (right), Executive Editor of Manager Group

Mr. Ruengsak Srithanawiboonchai, Acting Executive Director of Retail Business, the Shell Company of Thailand Limited., said: “We thank Thai motorists for casting their votes for Shell to win the title of ‘Outstanding Fuel’ at the TAQA Award for the three consecutive years. Our premium fuel, Shell V-Power, has continuously gained in popularity as the number 1 seller of premium grade fuels*. Shell is committed to developing our products and services as mobility solutions in response to customers’ journey needs. As vehicle engine technology constantly evolves and customers look for high-quality fuels that protect and maximize engine performance, Shell constantly develops innovations to meet their demands in collaboration with a technical partner Scuderia Ferrari. We have recently launched Shell V-Power Diesel with DYNAFLEX technology for Diesel B10-compatible vehicles. Shell also aims to elevate our services to respond to the lifestyles of customers in the digital age, with various initiatives including contactless payments, and the new rewards programme Shell GO+, which enables members to conveniently switch from a card-based rewards programme to the mobile application with enhanced benefits.

Ms. Veethara Trakulboon, Executive Director of Lubricants Business, the Shell Company of Thailand Limited., said: “For seven years in a row, Thai motorists have voted for Shell to receive the ‘Outstanding Lubricant’ recognition at the TAQA Award, demonstrating the high quality of Shell’s lubricants. Modern day customers place importance on products that are sustainable, and at the same time, enhance engine performance. This is why Shell continuously innovates products that respond to customers’ needs, including Shell Helix Ultra, designed from Gas-To-Liquids (GTL) technology, which converts natural gas into oil that contains almost no impurities. Shell Helix Ultra helps improve engine acceleration, protection, fuel efficiency, and reduces soot. Additionally, Shell has also strengthened our sales channels by partnering with a leading e-commerce provider to strengthen convenience for customers in purchasing our lubricants.”


Shell has won customers over, not only for its high-quality fuel and lubricant products, but also for the service stations, which are continuously being expanded and improved through innovation and business partnerships — all to create great experiences for customers who stop by Shell stations nationwide.

*According to Article 7 sales reports on Diesel (special grade), Euro 5 Diesel and Gasohol 95 (E10), Department of Energy Business from 1 January 2019 – 30 September 2020

Additional photo:

Thailand automotive quality award
The Shell Company of Thailand Limited., led by Mr. Ruengsak Srithanawiboonchai, Acting Executive Director of Retail Business,
and Ms. Natchaya Chanphatthana, Country Marketing Manager, Lubricants, receive awards
for ‘Outstanding Lubricant’ and ‘Outstanding Fuel’ at the Thailand Automotive Quality Award (TAQA) 2020