The Philippine’s very own “tilapia ice cream” was featured in Salon International de l’Agroalimentaire (SIAL) Canada 2017 on 2-4 May 2017 in Toronto, Canada drawing an interesting perception from attendees.
Developed by the Central Luzon State University (CLSU) and funded by the Department of Agriculture-Bureau of Agricultural Research (DA-BAR), tilapia ice cream won during the SIAL ASEAN-Manila 2016 held at the World Trade Center, Manila. The product received a gold medal as the Innovation World Winner. The DA-Agribusiness and Marketing Assistance Service (AMAS) invited tilapia ice cream to be showcased during the SIAL ASEAN-Manila 2016.
BAR, under its National Technology Commercialization Program, supported the technology enhancement and commercialization of tilapia ice cream along with the developed tilapia cookies which were optimally aligned to consumers’ preference.
As part of their award, they will join the world tour in other SIAL Exhibitions scheduled in Paris, Indonesia, Dubai, and China.
Attendance to these exhibitions serves as venue to inform attendees, especially Filipinos working abroad, on the other products of the Philippines. Filipinos who are based in Canada were able to visit the booth, and showed interest in other locally-produced products. They got excited in exploring possibilities on how they can bring and promote Philippine products and possibly invest as livelihood opportunities in their families back home.
SIAL is the North America’s largest Food Innovation Trade Show showcasing products from 25 countries around the world. ### (MEAquino/DA-BAR):