Through the years, we’ve entered the digital age, wherein technology and everything digital is what makes the world go round. Along with this age, comes the need for people that have already adapted themselves to fit the needs that arise from the paradigm change that the digital age introduced. This is where specialists in different areas – called freelancers – get hired by companies to help with something that the freelancer specializes in.
Here in the Philippines, the common companies the hire freelancers are start-ups because they don’t have the capabilities of sustaining a long-term employment with people that specialize in certain areas. And where does these start-ups build their shops? They are mostly found in coworking spaces in Manila because renting a traditional office is too costly for a newly-found company, and sometimes working in a coworking space is better than the traditional one.
Anyway, if you’re wondering what the freelancing jobs that are currently in-demand is, here’s something that can help you!
#1. Writer, Content Marketer
For most people, writing is a troublesome activity to delve into, that’s why they opt to hire people that actually write for a living – specifically, writers. Today, writing is an underrated skill and is often taken for granted, but what most people often ignore is the possibilities that quality writing can bring them. This is where content marketing comes in, wherein writers produce content marketing that help attract new and old customers.
Also, other people hire freelancers that specialize in writing to help them produce content for their blogs and/or websites. Only one things connects a writer and content marketer together, that is: producing quality content. This is why they’re extremely valued by people because they can provide something can potentially invite other people to show their interest to a certain website, brand, website, or business.
#2. Marketing Strategist
The one thing that a company that lacks a marketing team lacks is the knowledge on how to approach their audience. This often happens to tech companies that produces innovative products but don’t know hot to make people turn their heads and show interest to the product. This is where marketing strategists come in, they’re usually the people who companies look for to head a marketing campaign that highlights a certain product or service that can establish the company’s brand. Or to simply help the company attract new customers or clients; basically, to boost the conversion and sales rate of the hiring company. Other than tech companies, start-ups also hire marketing strategists to help them effectively communicate with their clients and hopefully establish a connection with them.
#3. SEO (Search Engine Optimization) Specialist
With the digital age, comes the need for people who understand and specialize in the intricate workings of the internet. Also, for most businesses to be discovered by potential clients or customers, they create websites that introduce their brand name to the visitors and give them a description of the benefits of showing interest to their business or brand. This is where the SEO specialists swoop in and help the company. Basically, SEO specialists are the people who help optimize your website to give it a higher ranking in the search engine results and they also help increase the traffic in your website – which means that the number of people who look at your business or brand increases over time. Which is why most companies hire SEO specialist freelancers to help them with their websites and to also hopefully help them increase their conversion rate.
The number of freelance jobs that are available are numerous and you don’t have to try to be good at something just because it’s what you deem as high-paying. The best freelancers are those who excel at what they do, and the things that they do are the things that they love. You’ve never met a person that works as a writer, but at the same time hates writing, right? Just discover what you love doing, put in the hard work to help you excel, and you’ll eventually find the right people to work with!
About the Author:
Laurel Santos may be a 24 year old adult but at her core she is just a little girl full of wonder. She lives in the city and works as a freelance photographer in the Philippines. She manages a small pet shop inside her village. She has a big heart for animals, especially stray dogs. She is an avid traveller because she believes that life is not lived within the borders of your own home. Despite her busy schedule she always finds time to do one thing that she is very passionate about and that is writing.